Startup Baddie
Founder and Project Management LeaderAshley Grace Jefferson

Ashley Jefferson is the founder of Startup Baddie and a strategic product lead and community curator for startups and brands navigating product fog, misalignment, or scaling friction. She helps early-stage and established teams design what’s needed next — whether that’s a feature, a launch, or an entirely new way of engaging the people they serve. Her work spans product, content, and community — always focused on building the right thing and getting teams aligned to deliver it.

Ashley is also a knowledge content creator, breaking down business concepts and future-of-work shifts in a way people can understand and apply. She’s the creator of Founders, Funders, Fractionals (F3), a hub for founders, investors, and fractional leaders exploring how work gets done: through clear roles, trusted people, and flexible ways of working.

Before founding Startup Baddie, Ashley spent a decade in product strategy and execution — including corporate finance work at JPMorgan and Prudential.

She holds an MBA from NYU Stern and a BS from Seton Hall. Offline, you can find her watching Bravo, sipping wine, or checking out the latest immersive pop-up experience.