WAmazing, Inc.
CEOFumiko Kato

Graduated from Keio University, Faculty of Environment and Information Studies.
Joined Recruit and was involved in developing new businesses that transformed Recruit's information magazine business into online services, including the launch of Jalan.net. Later served as Chief Researcher at the Jalan Research Center, working on creating tourism demand to contribute to regional revitalization (such as projects like "Yuki-Maji!" and "Maji-bu").
In July 2016, she founded WAmazing with the vision of "Living an Amazing Life by Fully Enjoying Japan," and developed inbound services. In August 2025, co-founded Onwords Co., Ltd. as a joint venture with Change Holdings and assumed the position of Executive Vice President.