東京都

APT Women ACCELERATION PROGRAM IN TOKYO FOR WOMEN

Mentor

Megumi Florence

WHITETREE HEALTH AND BEAUTY.PTE.LTD.
CEOMegumi Florence

She is the Founder and CEO of WHITETREE HEALTH AND BEAUTY, with extensive experience in building international brands across the wellness, beauty, and lifestyle sectors.
Based in Singapore, she leads the expansion of WHITETREE, a Japanese wellness tea brand currently available in six countries. The brand is featured in luxury hotels, including Aman Resorts properties, as well as restaurants and corporate wellness programs across Asia.
She also operates a multi-concept lifestyle business in Singapore, encompassing a café, hair salon, and retail store, serving a loyal clientele that includes affluent consumers and wellness-focused communities.

As a bridge between Japan and Asia, she has supported numerous Japanese brands in entering overseas markets. She has led a wide range of OEM product development projects and brand consulting initiatives for major corporations.
Leveraging her global perspective and strong execution capabilities, she is actively involved in public-private partnership projects and international business expansion consulting. Selected for an urban revitalization initiative supported by the Singapore government, she specializes in localization strategies, distribution planning, and market-entry brand development, providing practical solutions that create sustainable value for businesses seeking growth in Asia.

Introduction of Mentor