APT Women ACCELERATION PROGRAM IN TOKYO FOR WOMEN

Mentor

Yuki Shinohara

nae Inc.
CEO
Yuki Shinohara

Founder and CEO of nae Inc., a design consultancy specializing in industrial and service design. After graduating from a technical college, he studied industrial design and service design at universities in Japan and abroad before joining Takram, a leading design and innovation firm in Tokyo. At Takram, he went beyond the boundaries of industrial design, providing end-to-end support from design research and new business development to organizational design — all aimed at maximizing user experience. Over six years, he built expertise across a wide range of industries including consumer electronics, automotive, pharmaceuticals, hospitality, and space, working with both startups and large corporations. In 2021, he founded nae Inc. and earned his MBA from GLOBIS. Today, he offers comprehensive solutions spanning customer insight extraction, concept development, service design, product design, and UX strategy. In recent years, he has been actively exploring AI-driven product development and rapid prototyping, and also delivers design training programs for major manufacturers. Part-time lecturer of "User Research Theory" at Tohoku Institute of Technology. Certified tea ceremony master.

Introduction of Mentor